Matches involving Swansea City during the 2013–14 Premier League season, were extensively shown on the channel due to Michael Laudrup's time at the club as manager.
In March of that year, it was announced that TVDamnark would be replaced by a new channel, Kanal 4, aimed at a female demographic.
[1] The new channel, SBS NET, was aimed at the 21-50 demographic targeting male viewers more than females, in contrast to Kanal 4, its predecessor.
By inheriting the terrestrial network it was the SBS channel with the highest penetration rate in Denmark (75% of households).
[3] As with Kanal 4, SBS NET inherited the morning block of cartoons and the local news services from TVDanmark.