Before the start of the 1996 season, Frederick Dael took over as the new president of Pepsi Cola Products Philippines, Inc. A change in marketing priority took effect and the owners mulled disbanding the PBA franchise.
To prevent the team from being disbanded, Luis, "Moro" Lorenzo, chairman of PCPPI, intended to sell the PBA franchise to Duty Free Philippines, a company he also owned, for one peso (P1) to retain its ownership.
Mobiline hired former San Miguel coach Norman Black, and acquired 1995 Rookie of the Year Jeffrey Cariaso from Alaska via an offer sheet bearing a three-year contract worth P18.3 million.
The Pals ended up with the best record after the elimination phase but were defeated by a gritty Barangay Ginebra Kings squad despite a twice to beat advantage on Bal David's incredible last second shot.
2000 saw some lineup changes for the Phone Pals, as the team acquired Vic Pablo in the three-team trade that sent Jeffrey Cariaso to Tanduay and Mark Telan to Shell Velocity.
Although they lost Asi Taulava and Patrick Fran to the National Pool, Talk 'N Text was bannered by Richie Frahm and Jerald Honeycutt, a replacement for an original import.
Talk 'N Text finally broke the spell in the Commissioner's Cup, led by Honeycutt and Pete Mickeal, when the seventh seeded Phone Pals defeated Sta.
They upset the top seeded Red Bull Barako 2–1 that ended with Jimwell Torion's clothesline on Jimmy Alapag's face that led to the latter's suspension for eight months, which was later reduced.
In the 2004 PBA Fiesta Conference, the Phone Pals were bannered by 2002 MVP Willie Miller and Yancy de Ocampo in separate deals with Red Bull and FedEx.
With Pumaren using the star players Asi Taulava, Jimmy Alapag, Willie Miller and mixing Harvey Carey and seldom-used rookie Mark Cardona, the Phone Pals went 5–4 through nine games of the Philippine Cup.
The move saw the Phone Pals as a potential title contender with the squad boasting a group of star players from their past teams along with Taulava, Alapag, Cardona and Carey.
In the 2007 PBA Fiesta Conference, the Phone Pals barged into the Finals (Despite Taulava, Alapag & Ritualo loan to national team) after surviving a quarterfinal scare against the Air21 Express and upsetting first seed Red Bull Barako to face the Alaska Aces.
The Aces drew first blood by taking game 1 but fell behind with a 1–2 series deficit after newly crowned Best Player of the Conference Mark Cardona scoring big.
Talk 'N Text was a rising powerhouse team after the 2007 Fiesta Conference Finals, with a star-studded line-up bannered by Asi Taulava, Jimmy Alapag, Don Allado, Jay Washington, Harvey Carey, Renren Ritualo, Mac-Mac Cardona, and Yousif Aljamal.
On November 26, 2007, the Asi Taulava era at Talk 'N Text officially ended when the prized Fil-Tongan center was shipped to the Coca-Cola Tigers in exchange for Ali Peek and a 2008 first-round draft pick.
This led to rumors of team management firing Derrick Pumaren and his staff, but after a meeting with the players, it was decided to defer the decision until after the next tournament, the 2008 PBA Fiesta Conference.
After a lot of deliberation, Japeth Aguilar finally was ousted from the Burger King Whoppers as he was forwarded to the Talk 'N Text Tropang Texters in exchange for four first round future picks (2010, 2012, 2013, 2014) and undisclosed amount of money.
As a preparation for the Fiesta Conference they traded Ren-Ren Ritualo and Yancy de Ocampo to the Air 21 in exchange for JR Quinahan, Mark Yee and Aaron Aban.
While TNT has 8–2 win/lose record, They traded Pong Escobal, Ali Peek and Nic Belasco to Sta Lucia Realators in exchange of Kelly Williams, Ryan Reyes and Charles Waters.
[9][10] Talk 'N Text defeated Rain or Shine by sweeping the series, 4–0 and winning their third consecutive Philippine Cup taking permanent possession of the Jun Bernardino Trophy, which is awarded to the champions of the tournament since the 2006–07 season.
[11][12] In Philippine cup Tropang Texters are qualified in eliminations, finishing with 8–6 record, but lost to San Mig Coffee Mixers in best of 3 quarter finals matches.
Before the playoffs started, Talk 'N Text was traded Sean Anthony, rookie Eliud Poligrates and a 2016 first-round pick to Air21 in exchange for Niño "KG" Canaleta.
Talk 'N Text finished the elimination round of 2014 PBA Commissioner's Cup undefeated with 9–0 and they defeated Barangay Ginebra San Miguel on the quarterfinals with twice to beat advantage in only first game and they defeated and sweep once again the semifinals against their former rival Rain or Shine Elasto Painters, 3–0 to extend the streak which makes them the first team in 34 years to enter the PBA Finals undefeated with 13–0 (or since Crispa went 17–0 to enter 1980 All-Filipino Finals).
The Texters finished the elimination round of the Governors' Cup as solo top seed with 7–2 record and earned the twice-to-beat advantage on the quarterfinals where they beat the Barako Bull Energy in one game, 99–84.
[13] On September 18, 2014, the Texters started to reload their roster, acquiring Robert Labagala from Barako Bull Energy where he was reunited with his former Ginebra San Miguel coach Jong Uichico.
On January 9, 2015, the Texters' long-time Team Captain Jimmy Alapag formally announced his retirement during a press conference at the Smart Araneta Coliseum prior to the second game of the 2014–15 PBA Philippine Cup finals between the Alaska Aces and the San Miguel Beermen.
On March 28, 2015, they beat the Barako Bull Energy by 30 points, 127–97 and advanced to the semifinals to once again face the Purefoods Star Hotshots, formerly known as San Mig Super Coffee Mixers, last season in a best-of-5 series.
On April 17, 2015, Talk 'N Text lost to Rain or Shine in Game 2, 108–116, despite Jayson Castro's effort (scoring career-high 44 points in a 9/14 three-point FGs, 3 steals, 3 assist, 3 rebounds).
[23] The Texters lost their chance for the PBA Governors' Cup title (the only championship they have not yet won until 2023) after they failing to make it to the playoffs, with a 5–6 win-lose record and finishing tenth.
[26] In April 2023, TNT Tropang Giga successfully won their first Governors' Cup championship in the franchise history after defeating the Barangay Ginebra San Miguel in the Finals.