704Games Company (formerly known as Dusenberry Martin Racing) is an American video game developer and publisher based in Charlotte, North Carolina.

The company has a long-standing relationship with the National Association for Stock Car Auto Racing (NASCAR) and has the exclusive rights to develop and publish video games featuring the NASCAR brand.

704Games was formed as Dusenberry Martin Racing in January 2015, a subsidiary of HC2 Holdings, who acquired the license to develop NASCAR video games from Eutechnyx that month.

[1][2] As a result of the acquisition, DMR received NASCAR '15, a video game that Eutechnyx had been developing.

[9] In 2017, DMR rebranded to 704Games (taken from Charlotte's area code (704)) and hired former NASCAR Media Group President, NASCAR Senior Vice President, and DMR chairman Paul Brooks as CEO.