[3] It is the initiative to celebrate and commemorate 75 years of independence from British rule and the history of India's people, culture and achievements.

On 31 July 2022, in Mann Ki Baat, Narendra Modi urged Indians to replace their social media profile picture with the flag of India.

Tiranga at each house) under the auspices of 'Azadi Ka Amrit Mahotsav' to endorse people to bring the flag home and hoist it to mark the 75th year of India's independence.

[9][10] The government is facilitating the delivery of a 20 x 30-inch national flag through India Post to every household at a subsidized rate of ₹25 (29¢ US).

To renew the connection with India's ancient and glorious past and commit the task of nation-building towards a greater tomorrow, various cultural and heritage events and programmes have been done.