In addition to new material, it includes covers of songs by Taylor Swift, Blur, Charli XCX, the Strokes, the Smashing Pumpkins, and more.

[12] In May 2020, Cook performed as part of American songwriter and producer Porter Robinson's virtual musical festival Secret Sky, where he debuted new material.

Instead of a lead single, Cook released a seven-minute mix, previewing one-minute snippets of "Acid Angel", "Gold Leaf", "Illuminated Biker Gang", "Anything Could Happen", "Behind Glass", "Hold On" and "Show Me What".

[14] A digital preorder on Bandcamp was also made available, where upon purchase buyers were gifted with a Deluxe Box Set, including "a definitive source of 7G information & artwork, a labyrinth of images, text, sound & MIDI and a 30-minute audio file", as well as the aforementioned seven-minute mix.

[16] On 11 August, a 7G listening was broadcast on Zoom, followed by an afterparty live event, featuring sets from Balming Tiger, Charli XCX, DJ Warlord, Hannah Diamond, Flume, Namasenda and SOPHIE.

[19] On 14 September, Cook released the video to the "Live at Appleville" version of the first track on the final disc, "Today", directed by Rick Farin & Claire Cochran.