After months of work, the film was finally released on August 10, 2012, and received praise from critics and the public as well as breaking box office records in Paraguayan cinemas.

On a hot Friday in April 2005 in Asunción, a 17-year-old pushcart porter named Victor (Celso Franco)[1] is distracted while daydreaming about being famous and admired at a DVD booth in the middle of a market, causing him the loss of a customer.

Acknowledging the competitiveness of the market, and fearing for the security of his job, Victor realizes that he needs to work harder to make money that day.

With a borrowed cell phone, which the contractor uses to keep track of his progress, Victor begins the journey accompanied by a hyperactive young woman named Liz (Lali Gonzalez).

[3] Juan Carlos Maneglia was a regular visitor to Asunción's Mercado 4, and in 2004, he began planning to film the porters and vendors who worked there.

The executive producers are Jou Vicky Ramirez, Camilo Guanes and Rocio Galiano, while Oniria is the advertising agency of the movie.