It airs TV series, movies, news and weather bulletins, political and sports debates programs and infomercials.

The station is based in Assago, in the Milanese hinterland, which runs alongside the Castelletto d'Orba office in Piedmont.

Initially visible only in northern Italy, it spread a few years later to almost the whole national territory, registering a growing audience which, according to the Auditel surveys, reached peaks of 1.5%, especially in the evening and at night.

On 10 September 2017, 7 Gold renewed its logo and graphics and inaugurates new studios at the headquarters, located in Assago, which allowed the start of the transmission of contents in 16:9 (Additionally, from 1999 to 2017 some imported programs were broadcast in 4:3).

In December 2023, Tacchino sells Telecity (Lombardy, Piedmont, Liguria and Valle d'Aosta) to the Netweek group and therefore exits the 7 Gold circuit.