[19] Additionally, in November 2013, Amazon premiered the comedies Alpha House and Betas, which are original series available exclusively online via the Prime Instant Video service.

[27] In November 2016, the Wall Street Journal reported that Amazon was pursuing streaming rights to U.S. professional sports leagues to further differentiate the service.

[28][29][30] Amazon announced in November 2016 that it planned to stream The Grand Tour globally, which led to speculation over whether the full Prime Video service would begin a wider international rollout to compete with Netflix.

The deal makes major franchises such as Fast & Furious, Jurassic Park and Bourne eligible to stream on Prime Video.

[45] In December 2024, Amazon Prime Video announced significant changes to its operations in India to enhance customer satisfaction and comply with local regulations.

These updates included some drastic measures into its subscription model in India, and it kept its subscribers at the edge of what this change would bring for their streaming experience.

These adjustments reflect Amazon's effort to cater to the unique preferences of Indian users in a highly competitive OTT market.

The original launch in the U.S. included services such as Curiosity Stream, Lifetime Movie Club, AMC's Shudder, Showtime, Starz, and others.

[47][48] The service subsequently added other partners, such as HBO and Cinemax, Boomerang, Discovery Channel, Fandor, Noggin, PBS Kids, Seeso and Toku.

[48][51] Furthermore, Anime Strike and Heera (a second Channel devoted to Indian films and series) would be discontinued as separate services, and that their content would be merged into the main Prime Video library at no additional charge.

[52] In April 2017, Amazon began to make sports-related content acquisitions, first acquiring non-exclusive rights to stream portions of the NFL's Thursday Night Football games during the 2017 NFL season to Prime subscribers in the United States as part of a $50 million deal, replacing a previous deal with Twitter.

[53] In August, Amazon acquired the British television rights to the ATP World Tour beginning 2019, replacing Sky Sports.

[55] In June 2018, it was announced that Amazon had secured the UK rights to broadcast 20 live Premier League football matches from the 2019–20 season on a three-year deal.

[59] On March 18, 2021, Prime Video announced that they have renewed their deal to and will be the exclusive broadcaster of Thursday Night Football between the 2022 and 2033 seasons in the United States.

[60] Because Prime Video is a subscription service, the NFL will require Amazon to have the games syndicated to over-the-air television stations in the local market of the teams.

With this move, Prime Video joined many other streaming services in featuring ads, which could be more lucrative than non-ad supported options.

[68] Prime Video is available worldwide (except for Mainland China, Cuba, Iran, North Korea, Sudan, Russia, Belarus,[1] Syria and Vietnam[2]).

This was delivered in July 2020[77] as part of concessions to restore access to YouTube on Fire TV devices after a related feud with Google.

In August 2022, customers living in Indonesia, the Philippines, Thailand can start making payments using digital wallets (such as DANA, ShopeePay, OVO, GoPay, GCash, Maya, Rabbit LINE Pay, TrueMoney).

For titles available for purchase (and not included in a customer's Amazon Prime subscription), the HD option is often offered at an additional price.

The request came as a result of the prevention of Europe's broadband networks from crashing as tens of millions of people started remote work due to the COVID-19 pandemic.

The EU wanted the streaming platforms to offer only standard definition, rather than high-definition, programs and make users responsible for their data consumption.