Bay 93.9 (call sign: 3BAY) is a commercial FM radio station based in Geelong, Victoria, Australia.
Commencing broadcasting in 1989, the station broadcasts an adult contemporary format.
[1] Initially known as Bay FM, the station was originally licensed as part of a Commonwealth Government plan to increase the diversity of radio services in regional centres.
The station's launch date is disputed – the Australian Communications and Media Authority, which oversees licensing of radio services in Australia, lists the station's launch date as 10 December 1989.
[2]