96FM (call sign: 6NOW) is a commercial FM radio station broadcasting in Perth, Western Australia owned by ARN since January 2015.
96FM began broadcasting on 96.1 MHz on 8 August 1980 as Perth's first commercial FM radio station.
The first record played at the 4 pm launch was FM (No Static at All) by Steely Dan, with Gordon O'Byrne the first live disc jockey to air.
This provided holders access to obtain discounts at retailers for goods such as CDs (Compact Disks), clothing, concert tickets, car audio and security to name but a few.
The rationale for launching the Gold Pass was so the station could raise extra revenue (minimum was a $5,000 spend) without doing outside broadcasts.
Amongst some of the most successful radio promotions in the stations history include 'Rockwords' where listeners could win $10,000 cash for correctly completing a cross-word in The West Australian newspaper.
In 1993, Village Roadshow, owners of the Triple M network in the eastern states, took over the financially stricken FM Australia (formerly Hoyts Media).
In 1996 as Triple M, with flagging ratings and finances the station dropped organising the annual Skyshow.
In 1997, Village Roadshow subsidiary Austereo purchased PMFM and KYFM from local entrepreneur Jack Bendat.
[5] On 11 March 2021 the station announced that breakfast host Fred Botica had chosen to retire, with co-host Lisa Shaw starting a new show with Dean Clairs ("Clairsy") called "The Bunch".
As a standby measure the stations can feed programs over a 128k/bit ISDN link using a broadcast codec.