From original launch in 2012, The format was focused on providing 'more music and less talk' along with an eclectic easy-listening playlist, usually featuring ballads.

Vega launched in 2005 to target the baby boomer market of listeners in the 40 to 60 age bracket, with a mix of talk and music from the 1960s to the 2000s.

The network first launched in August 2005 in Sydney and September 2005 in Melbourne along with announcers Angela Catterns, Denise Scott, Shaun Micallef, Beverley O'Connor, Wendy Harmer, Francis Leach, Wilbur Wilde, Tony Squires, Rebecca Wilson and Mike Perso.

In the 5th radio survey of 2008, Vega in Sydney had surpassed the 5% mark for the first time, rating very closely behind main rival FM stations Triple M & WS-FM.

In March 2010, Vega was rebranded under the name Classic Rock after failing to gain a significant audience low ratings.

The rebrand occurred on Friday 12 March 2010 with the station competing against rivals Gold 104.3/101.7 WSFM and Triple M.[2] Classic Rock was a minimalist announcer station which featured local Breakfast programs with Maroon in Sydney and Ian "Dicko" Dickson and Dave O'Neil in Melbourne and music orientated programs Cover to Cover with Barry Bissell and the American Nights with Alice Cooper.

Breakfast will be hosted by broadcasters, Kate Mac in Perth, Nick Michaels in Brisbane and Kelly Golding in Adelaide, providing local connection and content for listeners in these states.