[4] Gursky explained that he was inspired to create this photograph one day while driving in Los Angeles, on his first time there, when he became fascinated by a similar store window.

The current photograph depicts several shelves of consuming goods aligned in a row, all with the same price, including recognizable brands of chocolates, beverages, peanut butter and tooth paste.

The result is a large colourful composition, where six white poles stand out and conduct the viewers gaze to the posters that advertise the brand of supermarkets at the wall of the background.

By portraying such heightened constructions of our shared existence — from the dollar store to the soccer field to the sprawling cityscape — Gursky’s photographs act as symbols of contemporary life.

"[6] Naomi Blumberg observes: "He manipulated the colour to create an explosion of repeating reds, yellows, and oranges dotted with blue, pink, white, and black.