99 Francs is a 2007 French satirical comedy-drama film directed by Jan Kounen from a screenplay he co-wrote with Nicolas & Bruno, based on the 2000 novel of the same name by Frédéric Beigbeder.

[1] The film is a satire on the modern advertisement business.

The plot mainly concerns the story of a commercial advertisement designer, Octave Parango, who has an easy-going, highly paid job, and an active free life mainly consisting of drugs and random one-time sexual encounters.

However, he starts growing weary of his job, and after having his first ever long-time relationship with fellow worker Sophie fail miserably, he organises a revolt against the advertisement business and his own life.

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