It was filmed in the singer's native Constanța at a seaport and a parkland she used to visit in her youth, and sees her with a black wig walking through her surroundings.

[8] A trenchant pop, reggae, dancehall and dance song,[1][9] "9 Lives" lyrically delves on the strength to get up and reinvent yourself, with Stan singing that she has got "attitude and a brand new style".

[2][3] Jonathan Currinn from website Celebmix praised Jahmmi's contribution for "totally taking the spotlight when he needs to", making the recording a highlight on Alesta.

[3] Portuguese portal Original Tune labelled Stan as a potential candidate to represent Romania in the Eurovision Song Contest 2017,[1] and Romanian website ZU TV described the sound of "9 Lives" as being catchy and its verses as being optimistic.

[10] Stan performed an acoustic version of "9 Lives" for Romanian radio station Pro FM on 24 January 2017 during their Matinalul ProFM segment.

[3] The visual commences with shots of a black-haired Stan on a swing, with her being subsequently presented at the aforementioned port wearing black clothing along with a grey cap and white shoes.

Following this, Stan licks a metal chain and Jahmmi makes appearance in the clip sporting a khaki jacket and black pants.