It was digitally released on 30 June 2017 through Alexandra Stan Records, her own label, due to the singer's desire to work independently.

[6] The single was made available for digital download on 30 June 2017 by Alexandra Stan Records, the singer's own label, as she desired to work independently.

[4] Jonathan Currinn from CelebMix noted, "As for the meaning behind the song, the lyrics suggest a relationship where a guy is always breaking her heart even though she knows that he actually cares for her.

[10] A first teaser was uploaded onto the singer's YouTube channel on 25 June 2017, lasting 25 seconds and showing her "out in the rain, on a motorbike, and with an orange ponytail".

[6] Regarding the clip, the singer said, "I have an affinity for Asia, and I wanted to capture the Asian culture and atmosphere on the streets, the people and their customs.

"[1] The clip starts with Stan sitting on stairs in front of a temple, wearing pink clothing and an orange ponytail attached to her hair.

Following this, she walks through the city interacting with the people, and performs to the song in what appears to be a food warehouse, wearing an orange top and a black and white coat.

[6] A writer from Antena 1 found that Stan's appearance in the music video was "the hottest [...] of the year", while Currinn of CelebMix compared it to her previous works, writing, "she brings her usual stage presence and energetic vibes, whilst managing to display a relaxed vigour".