Lambo Xtra (formerly 9janimi Channel)[7] is a Nigerian Lagos-based platform for youth culture, launched in 2010[8] by Nigerian startup theMedia 360 Company Ltd.[9][10] Its primary content is Afro pop music.

[11][12] There are two subscription tiers: The Freemium (free) and Premium (paid) offerings.

[15] The service allows artists keep 75% of their songs proceeds through its Fair Trade Streaming agreement.

The Channel was formerly an online compendium of hip hop news, gossip and top-ten music charts.

[22][23] With singer-songwriter Halle Mordu[24][25][26] and model Idia Aisien are its brand ambassadors.