"Parsu" Parasuraman is an Indian-American marketing professor and author.

He is the Professor and the James W. McLamore Chair in Marketing at the University of Miami.

[1][2] Parasuraman obtained his bachelor's degree in Mechanical Engineering from IIT Madras and MBA in marketing from Indian Institute of Management Ahmedabad in 1970 and 1972 respectively.

[1][2] He then proceeded to the United States where he gained a doctorate in business Administration from Indiana University in 1975.

[1] Parasuraman was one of the co-authors of the classic study on Services marketing,[3] which developed the concept of SERVQUAL.