ABC Show was established on 6 November 2002 by Ivan Churilin, and since that time has experienced rapid growth.

All commercials and prints are translated into Russian, voiced by both male and female actors.

Annually the show is opened by the representatives of international festivals – in 2013 the show was opened by Philip Thomas,[2] the chief executive officer of Cannes Liones.

ABC Show has taken place in more than 50 cities of Russia and CIS.

Its geography extends from Kaliningrad in the west to Petropavlovsk-Kamchatsky in the east, and from Norilsk in the north to Krasnodar in the south.