[2] It premiered on ABC on September 14, 1966, with Murray Schisgal's The Love Song of Barney Kempinski,[3] directed by Stanley Prager and starring Alan Arkin as a man enjoying the sights and sounds of New York City in his last remaining hours of bachelorhood.

[4] Later programs included appearances by Petula Clark, Bobby Darin, Sir Laurence Olivier, Albert Finney, Peter Sellers, David Frost and Jack Paar.

Its last production, an adaptation of Jean Cocteau's one-woman play The Human Voice starring Ingrid Bergman, was shown on May 4, 1967.

A behind the scenes documentary of a May 1966 British concert tour by the musician Bob Dylan was promoted by the network as a forthcoming episode.

Editing delays and an un-television "art house" choice of camera technique are believed to be the reasons.