Acorn (demographics)

Acorn, developed by CACI Limited in London, is a segmentation tool which categorises the United Kingdom's population into demographic types.

In March 2013, CACI launched the latest version of Acorn, although the necessary data from the 2011 census was not available for the whole of the UK.

Peter Sleight, Chair of the Association of Census Distributors, considered Acorn's new version a sufficient improvement to have "revolutionised geodemographics".

At The Census & Geodemographics Group's[2] decennial conference, Tracking a Decade of Changing Britain,[3] CACI presented a paper on the demographic segmentation.

With a devolved government, most of Open Data is released, covering only England, only Scotland, only Wales, etc.