Although moderate-income families were AJWright's main target market, other consumer groups were drawn by the company's recent expansion.
[1] The company's community service strategy centered on monetary donations to the Boys & Girls Clubs of America and other affiliates.
[5] During the initial openings, Johnson & Wales University's marketing director, Mark Neckes, approved of AJWright; he stated that AJWright strengthens TJX's coverage of urban markets, an area "where people need a place to shop [and] a place where retailers understand what people are looking for".
[10] Ben Cammarata, CEO of TJX Companies, stated:[11] In our ongoing pursuit to drive profitable sales, we have made a strategic decision that we believe makes AJWright a stronger business and puts it in a substantially better position for future growth.
[11] Because of closing expenses, TJX expected to include a reduction of $37 million in their fourth quarter 2006 net income statement.
[12][13] AJ Wright also had several internal issues involving the Loss Prevention staff including its manager Bud Pelky of Nordstrom, willingly and coercively stealing money and product from its Connecticut stores.
This was caught by a LP staff member who was then “set up to fail” due to his notifying AJ Wrights internal investigation department.