ALA Promotions

It is known for promoting prominent Filipino boxers including world champions Donnie Nietes and Milan Melindo.

[3] In 2006, Michael Aldeguer took over as the chairman and CEO of ALA.[2] ALA partnered with Golden Boy Promotions to produce the Battle of Cebu in 2008, which featured the tie of Filipino boxer Z Gorres against Fernando Montiel of Mexico at the Cebu City Sports Complex, as well as matches between Filipino and Mexican boxes in Sacramento, California.

ALA also had a partnership with Top Rank[3] and has organized matches in the United Arab Emirates as well.

[4] In the 2010s, ALA promoted ties between Filipino boxers including Donnie Nietes and Nonito Donaire, against foreign fighters in its Pinoy Pride series it produced with ABS-CBN Sports.

[3] In 2020, ALA's broadcast partner ABS-CBN ceased operations due to the non-renewal of the media company's franchise.

WBO junior-bantamweight champion Donnie Nietes (center) together with President Rodrigo Roa Duterte (right) and Christopher Lawrence "Bong" Go (left), during the campaign rally at the Plaza Independencia in Cebu City on February 24, 2019.