It is known for promoting prominent Filipino boxers including world champions Donnie Nietes and Milan Melindo.
[3] In 2006, Michael Aldeguer took over as the chairman and CEO of ALA.[2] ALA partnered with Golden Boy Promotions to produce the Battle of Cebu in 2008, which featured the tie of Filipino boxer Z Gorres against Fernando Montiel of Mexico at the Cebu City Sports Complex, as well as matches between Filipino and Mexican boxes in Sacramento, California.
ALA also had a partnership with Top Rank[3] and has organized matches in the United Arab Emirates as well.
[4] In the 2010s, ALA promoted ties between Filipino boxers including Donnie Nietes and Nonito Donaire, against foreign fighters in its Pinoy Pride series it produced with ABS-CBN Sports.
[3] In 2020, ALA's broadcast partner ABS-CBN ceased operations due to the non-renewal of the media company's franchise.