[3] In November 2008, ANEC adopted the strapline 'Raising Standards for Consumers' as part of an initiative to improve the visibility of the association.

On 15 March 2018, World Consumer Rights' Day, ANEC launched a short video (2 minutes 15 seconds) to explain its role and highlight some of its successes.

Its Working Groups bring together experts from the countries of its members who define the consensual positions on behalf of the collective European consumer interest in fields related presently to seven areas of priority (Accessibility, Child Safety, Digital Society, Domestic Appliances, Services, Sustainability, and Traffic & Mobility).

It does not strive to eliminate all diversity in services, but rather demands that certain core safety requirements need to be complied with by providers to ensure all customers' wellbeing through standardisation.

[2] Van Leeuwen (2017) claims that ANEC lacks the human resources and technical expertise to play a major role in the process of European standardisation, and is able to obtain achievements on only a limited number of consumer protection issues.

ANEC has signed the European Union's Transparency Register (with identification number 507800799-30) and accepted its code of conduct.