Area15

It houses several major experiential entertainment residencies and includes sculptures and other art displays, as well as alcohol outlets and a restaurant.

Fisher Brothers purchased the site and nearby acreage in 2005, with plans for a mixed-use project on the parcels.

[9][10] Winston Fisher and Michael Beneville determined that an original concept was needed for their project to adequately compete with the Strip.

[9][10] Meow Wolf had originally planned to open a project in downtown Las Vegas with the assistance of Tony Hsieh.

[10][16][17] Nomadic, a virtual reality company, was announced as the facility's second tenant in May 2019, set to occupy 6,000 sq ft (560 m2).

[19][30] Describing the building's minimal exterior appearance, Michael Beneville said, "I love Las Vegas—the lights and the glitz.

[14][13] The Spine also includes Oddwood, an indoor bar with a giant, artificial Japanese maple tree that is made with thousands of LED lights.

[41][42][43][44] Other features include an indoor axe-throwing lounge,[45][46] an ice cream shop, and the Haley's Comet zip line rollercoaster (Rollglider), which travels through the Spine.

[14] In late 2020, AREA15 operated a temporary Christmas attraction known as Wanderland, consisting of an outdoor tree-lined village.

[55][56] Prior to opening in its permanent location at the facility, The Beast operated as a pop-up restaurant, occupying an outdoor events area.

[57][58][34] In February 2021, a 6,300 sq ft (590 m2) golf simulator attraction was added,[59][60] and Emporium opened its arcade and bar.

[61][62] Meow Wolf's Omega Mart is an interactive walk-through art exhibit that is themed after a grocery store.

[26][63][64][65] Meow Wolf spent three and a half years planning Omega Mart,[11][66] and more than 325 artists worked on the project.

[79] In February 2024, Lionsgate announced a partnership with Area15 to open the John Wick Experience, an attraction based on the eponymous film series, by the end of the year.

Chad Stahelski and his company 87North Productions were involved in the overall design of the experience, which will allow guests to step into the Las Vegas Continental and be tasked with high-stakes missions, as well as visiting a themed bar and retail shop.

[80] Old warehouses west of the main building were repurposed for additional Area15 venues, including the John Wick attraction.

[1] The Vegas Immersive District, named in 2024,[81] will be a mixed-use 20-acre addition to Area15, located north of the main building.

[87] From late 2022 to early 2023, Area15 operated a pop-up location in Saudi Arabia, and later began discussions with partners about opening a permanent facility there.