Founded by Valerio Morra in 1980, the company is based in Fabbrico, Emilia-Romagna, Italy.
The remaining 9% of Landini that was owned by AGCO was purchased by ARGO in 2000.
2001 saw further growth with the purchase of the McCormick name and tractor factory in Doncaster, England, after the merger of Case IH and Fiat's New Holland Ag into CNH Global.
The regulatory bodies reviewing the merger required some factories to be sold, which included Laverda from Fiat, and McCormick Tractors International from Case IH.
AGCO bought the remaining 50% of Laverda in late 2010/early 2011, thereby also acquiring Fella-Werke.