[12][13][14] In 2018, ASKfm created its in-app currency – coins and a separate Versus feed for photo polls.

In May 2019, it became known about the launch of the goods market, a store where users could purchase discounts and coupons for ASKfm coins.

In March 2020, Twitter in Mexico was overflowing with tweets from people who remembered the social network of their childhood and started massively installing ASKfm.

During this period, ASKfm received more than 210,000 requests to restore old profiles, so the support service worked 24 hours a day.

The subscription package included a VIP badge, bonus coins, a secret answer feature, and the ability to use the app without ads.

[4] On 6 August 2013, it was reported that Hannah Smith, a 14-year-old girl from Leicestershire, England, had killed herself and that her father blamed her death on cyberbullying responses she had received on the site.

He called for tighter controls against social networking sites like ASKfm, saying that he had seen the abuse his daughter had received and it was wrong that it was anonymous.

The further investigation showed there was not sufficient evidence to suggest that using the ASKfm site has led to the death of the young girl.

[24][25] ASKfm officials met with the Department of Children to assure the proper steps are being taken to "significantly improve" protections on the website.

"In 2017, ASKfm also partnered with Koko, a company that provide AI powered service in detecting damaging content.

[27] In 2018, ASKfm teamed up with the UK charity The Diana Award and Dr Linda Papadopoulos for a research on how the online life affects the way young people build their identity.

The findings allowed them to create a pack of educative materials of use to young people, parents and teachers.

[30] The company subsequently joined the European Commission's Internet Forum in 2015 to curb the spread of terrorist content[31] and is implementing the joint industry hash database initiative to detect illegal terrorist content[31] and also joined the UN Tech Against Terror initiative.