Brand page

This feature is most used to represent the brands of organizations associated with, properties owned by, or general interests favored by a user of the hosting network.

Last.fm, established in 2002, used its music recommendation service to automatically generate "artist pages" which serve as portals for biographies, events and artist-related playlists.

[3] Google+, the current social networking service operated by Google, launched its own "Pages" feature in October 2011.

Organizations and brands regularly make use of pages in order to syndicate news and upcoming events, especially off-site blog posts, to subscribing users.

Interests can also be indexed as pages, and are often the basis for the formation of mass social movements (i.e., the Arab Spring, Occupy Wall Street).