The name is identical to the pseudonym of the band's leader Asp (Alexander Spreng), and is pronounced as one word (like the snake).

The following year saw a record deal with Trisol, who released the band's debut album Hast du mich vermisst?

ASP also became a popular live act over these years, regularly appearing at high-profile festivals.

In 2011, after almost 11 years of cooperation, the paths of the two founders of the band diverged – songwriter and singer Alexander "Asp" Spreng and producer and guitarist Matthias Ambré.

ASP as a band continued with new partners, and the musicians Andreas Gross and Oliver Himmighoffen were retained for live performances.