The social network has a membership subscription business model; offering three different tiers: the basic ASmallWorld, Prestige and Signature.

[9] Other investors included former AOL COO Robert W. Pittman, film director Renny Harlin, and entrepreneur Prince Alexander von Fürstenberg.

Advertisers included Jaguar Cars, Diane von Furstenberg, Mercedes-Benz, Cartier, and Moet & Chandon.

[10] In October 2009, Patrick Liotard-Vogt, a Nestlé heir and Swiss investor, purchased a controlling stake in the company, now stylised ASMALLWORLD, and became its chairman.

[26] In February 2019, the company acquired a UK-based travel agency LuxuryBared and integrated into the ASW app and website, after having invested heavily into technology and team.

[27] In March 2019, ASW Hospitality became the property manager for the North Island, a Luxury Collection Resort, Seychelles, a Marriott International-branded hotel.