[2] The new channel, ATV-0 (pronounced as the letter O, never the number zero), began transmission on 1 August 1964 from a large modern studio complex, with state-of-the-art videotaping, and located in the then-outer eastern suburb of Nunawading,[3] in the locality now known as Forest Hill, but referred to at the time as Burwood East.
Reception difficulties (existing sets had to be retuned by a repairman) in parts of the city resulted in the station's virtually permanent third position in the Melbourne television ratings.
[citation needed] In 1964, under Reg Ansett, ATV-0 opened their studios in Nunawading, which was at the time the first purpose-built commercial television station in Melbourne.
That triggered a government inquiry into media ownership, the main concern being Murdoch having a controlling interest in television stations in Australia's two largest cities, ignoring the fact that the Kerry Packer-owned Australian Consolidated Press had controlled the Nine Network channels in Melbourne and Sydney for many years.
On 20 January 1980, the revamped ATV-10 was launched with a jingle campaign ("You're on Top With Ten"), Graham Kennedy's introductory presentation and 10's Summer Sunday, a 3-hour live outside broadcast from Torquay Beach.
Later in the evening, You're On Top With Ten with Kennedy provided a preview of upcoming shows on the new channel, followed by the movie-length pilot for new drama series Arcade.
The Nunawading complex is now operated by Fremantle Media, while the Como Centre studios in South Yarra are used for The Project as well as news, current affairs, entertainment and sport programs.
The show had four years on air and in 2010 was replaced by The Circle hosted by Gorgi Coghlan, Yumi Stynes, Chrissie Swan and Denise Drysdale.
Co-presenter Jennifer Hansen, who with Walden formed one of the longest-serving news duos in Australian television history, was replaced by Helen Kapalos in 2006.
Both bulletins are presented by Jennifer Keyte, combining local opt-outs for news, sport and weather with some shared content from the two states.