AVRO, short for Algemene Vereniging Radio Omroep ("General Association of Radio Broadcasting"), was a Dutch public broadcasting association operating within the framework of the Nederlandse Publieke Omroep system.
[1] On 8 July 1923, Hilversumsche Draadlooze Omroep was launched by the Nederlandsche Seintoestellen Fabriek (in English: Dutch Transmitter Factory) under supervision of Willem Vogt.
[2] In 1938, AVRO sponsored what was the strongest chess tournament ever to be held, won by Paul Keres on a tiebreak over Reuben Fine.
AVRO was historically associated with the liberal pillar, a fact reflected in its longtime slogan, "promoting freedom."
On 7 September 2014, AVRO merged with its fellow broadcaster TROS to create one company known as AVROTROS.