Videos in the contest were specially marked as AV Open entries and could be bought from the official site or at stores throughout Japan.
1 Style, Masaaki Kai, Glay'z, Deep's, Dream Ticket, Natural High, Hibino, Prestige, KMP Million, Moodyz, Real Works and Waap Entertainment).
The Challenge Stage drew ten entries from six companies, including V&R Products and HMJM which did not compete for the main award.
[4][5][6] Results were announced at the awards ceremony held July 11, 2006 with several AV idols, directors, and company heads in attendance.
Winners - 2006 AV Open Challenge Stage As Honorary President, Lily Franky also gave another award to Naked Continent.
For the second AV Open competition, 19 video producers submitted entries (IEnergy, Audaz, Aroma Planning, SOD, S1, Crystal-Eizou, Glay'z, Deep's, Natural High, Hibino, V&R Products, Prestige, Maxing, KMP Million, Moodyz, Real Works, Waap Entertainment, Wanz Factory, Kunitachi Farm).
[9][10][11][12] When results were announced the SOD entry Performer Kotono's First Sexual Experience (芸能人 琴乃 初・体・験 完全240分 10解禁スペシャル) was the winner by a large margin.
But rumors began to spread on the Internet and about a month later it was revealed that SOD had actually purchased a large number of the videos with company funds.
[1][4][13] Final standing were as follows:[1][14] Winners - 2007 AV Open The Lily Franky Honorary President Prizes were given to the S1 and Moodyz entries and also to the Natural High video World Amsterdam (アムステルダムハイ) starring Misaki Asou and the Waap Entertainment entry Deep Lesbian & Hot Semen & Black Fuck (熱吻ブラック) co-starring Marin and Shiho, and directed by K*WEST.
Winners - 2007 AV Open Challenge Stage The Lily Franky Honorary President Prize was given to Anal Splash Thick Lesbian United!
An alternative, the similar AV GrandPrix awards (AVグランプリ2008), was set up for 2008 by an SOD rival company, Hokuto Corporation (whose members include S1 and Moodyz).
As with the AV Open contest, all participant videos were specially labeled and were given ID numbers beginning with AVGP or AVGL.
The main GrandPrix Award determined by sales and user votes at the DMM website, paid 5 million yen (about $50,000).
The Best Video Awards in the categories Featured Actress, Violence, Mature Woman, Amateur, Variety, Fetish and Lovely (all decided by user votes) each paid 1 million yen (about $10,000).