Omorashi

In recent times, however, the Japanese-language loan-word "omorashi" (or "omo" for short) has grown popular and well-understood by fetish communities worldwide.

[1] Dr. J. Paul Fedoroff acknowledges this distinction, observing that "the theme of taking control of autonomic process is prominent in the paraphilia known as omorashi, which involves sexual arousal associated with the sensation of needing to urinate due to a full bladder.

[4] However, these are largely intended for and worn by the elderly, with the growth due to Japan's aging population, and younger people wearing these have met with some criticism.

[6] However, because the object of the fetish is clothed incontinence, omorashi media does not necessarily feature direct sexual contact, though some use it as a form of foreplay.

One such film, Terrifying Girls' High School: Lynch Law Classroom in 1973, was the first to depict an omorashi scenario to a cinematic audience.

Some contain obvious sexual themes and could be considered a form of H manga, while others, like Mizutamari no dekiru asa, are well known to be suitable for all ages, since they have only mild ecchi content such as panchira.

The limited popularity of omorashi in the West has prompted a number of programmers in the scene to create software patches for these Japanese games which translate the on screen text into English.

MAID iN HEAVEN SuperS,[11] for example, which contains only a single, diapered wetting scene, was used to spin off an entire set of collectible figures in various omorashi poses.

[15] Outside Japan omorashi groups sometimes refer to their shared interest as "desperation/wetting" fetishism, often making a distinction between content featuring males and females.

[18][19] Because of the western stigma in numerous countries against urine, omorashi subculture has not received such diverse exposure in non-Japanese media.

[23] Another early example of urination and skirt-wetting appearing in a sexualized context in the west can be found in the 1928 erotic novel Story of the Eye by Georges Bataille.

The importance of these printed materials declined with the advent of the internet, and both Cascade and Wet Set ceased publication of physical magazines in the 21st century as the subculture shifted increasingly toward message boards and social media.

Though Wet Set did not generally acknowledge the comparatively large Asian fan base over any other country, it exposed its readers to the Japanese kink community through articles reporting on that subculture's activities.

For instance, in a February 2006 issue of The Brooklyn Rail, American poet Garrett Caples of Oakland, California chose to describe the shooting of an omorashi film in a Japanese setting.

In the 1993 film The Cement Garden, themed around incest, a boy tickles his older sister until she urinates in her skirt, with an upskirt view of her wet underwear.

Despite omorashi subculture's intrinsic relationship to garment fetishism, taboos in the west against relating sexuality and urine prevented mainstream acceptance of overtly sexual garments related to incontinence until the 21st century, when New Zealand-based underwear brand Confitex debuted a line of incontinence lingerie at New Zealand Fashion Week 2015.

"[29] In Cosmopolitan magazine's coverage of the event, they proclaimed that "You Can Feel Sexy Even if You Leak,"[30] despite the ban existing in that country against promoting or supporting incontinence-based play.

Anna McCrory, senior brand manager for TENA UK, explained the goal of the product as "helping women to feel sexy, confident and able to wear what they like without being restricted by the colour or shape of their underwear, an important step towards normalising incontinence.

[32] Similar sentiments regarding fashion as a tool for overcoming stigmas against adults wetting themselves were previously expressed by the organizers of a 2008 Japanese fashion show for adult diapers aimed at Japan's increasingly elderly population, in which an organizer stated that "Diapers are something that people don't want to look at, but if you make them attractive, then people can learn about them more easily.

It affirmed that "people who wear adult diapers (aka tab-style briefs) voluntarily [...] have been the best thing to happen to the incontinence products industry since the invention of adhesive tape."