Cuban's goal was to present MMA in a manner more in line with other professional sports, while eliminating ancillary details such as ring card girls.

Taking a hands-on approach in the business and promotion of MMA, Cuban became one of the sport's most vocal defenders in his blogs and interviews.

[9] On February 6, 2009, HDNet announced they had reached an agreement with another Japanese MMA promotion, and competitor to Dream, World Victory Road.

[19] On March 14, 2014 AXS TV Fights aired the North American premiere of the Russian Hip Show: Arena Combat.

[26] On November 6, 2019, AXS TV and the MMA organization Combate Americas announced broadcast deal for 35 events in 2020.

[28] From 2010 to 2016, Schiavello also conducted in-depth interviews with combat sports stars on The Voice Versus, which aired intermittently in primetime.