World Victory Road (WVR) was a Japanese mixed martial arts (MMA) organization which promoted the Sengoku Raiden Championship (SRC) in Japan.

[1] On March 12, 2011, it was reported that Don Quijote, a Japanese discount store chain serving as the primary sponsor of the promotion, had ceased all funding to WVR.

That same day, WVR officials issued a press release stating that, barring the sudden emergence of a new primary sponsor, the promotion was effectively finished.

The promotion received a boost in visibility in their endeavor to compete with DREAM when it reached a broadcast agreement for Fuji TV to televise matches in Japan.

[2] On February 6, 2009, HDNet announced they had reached and agreement with WVR to broadcast its Sengoku-events in America starting March 20, 2009.