Welsh returns to his character Terry Lawson, first introduced in Glue, this book taking place a further 10 years after the events of Porno during the 2011 Scottish Hurricane Bawbag.

Terry Lawson, having met writers through giving them lifts during the Edinburgh Festival, decides that a literary education will aid him in his relentless sexual escapades and help him overcome his own loss of virility.

Lawson agrees to help track her down, his "investigations" making him question the motivations of a prominent American businessman and TV star Ronald Checker (a pastiche of Donald Trump) and his role in Jinty's disappearance.

The Financial Times identified the Checker character as "a Donald Trump-esque tycoon, with a grand, possibly devious, business plan.".

Welsh's own website chose to cite Claire Inman of Curious Animal Magazine, who felt that "Whether your interest is piqued by the ridiculously expensive bottles of whiskey and the extraordinary lengths an American will go to own them or your heart strings are pulled by Wee Jonty’s anguished love story, there’s a multitude of ideas and human emotions that Welsh brings out among the laughter.