[1] The show is based on a group of celebrities living together twenty-four hours a day in a Farm (located in Itu during first eight seasons, and in Itapecerica da Serra since season nine), isolated from the outside world (primarily from mass media, such as newspapers, telephones, television and the internet) while having all their steps followed by cameras around-the-clock, with no privacy for three months.

[3] The show was originally presented by news reporter Britto Junior, a position he held throughout the first seven seasons.

In order to preserve the drama for television broadcasts, RecordTV does not webcast certain moments that transpire in the house, including weekly competitions.

[4][5] A property with over 150 thousand square meters in Itu, in the countryside of São Paulo, was especially prepared, with camera installations, power towers, microphones and all necessary infrastructure for the production.

Each season, the 14–24 celebrities, such as actors, singers, models, digital influencers, or media personalities, known as Farmers, need to prove abilities to work in the country: wake up very early, take care of the cows, wash the horses, collect eggs from chickens, harvest greens, and more.