[1] Children between the ages of 8 and 13 are eligible to apply for the series and two contestants are sent home per episode.
The winner receives a R$20.000 cash prize, a trip for six to Disney World courtesy of Decolar.com, a 3-month cooking course with the three judges, a year's supply on Carrefour of R$1.000 per month, one small appliance kitchen package by Oster and the MasterChef Junior trophy.
[2] During the premiere night from season one, 12 year-old Valentina Schulz was subject of comments of sexual content on social media.
The harassment around Valentina raised questions about underage exposure on TV, how to handle comments on social networks and how to explain to children subjects like pedophilia, bullying and many others.
[7][8] The following day, Valentina's father told the press he did not allow his daughter to see this kind of feedback: "I had already named a person to take charge of her Twitter profile, because we were prepared for the harassment and the possible consequences, but we did not imagine finding freaks.