A Girl for All Time initially launched with a historical line of dolls, accessories and books which follows a fictional English family through 500 years of British history.

This line follows the adventures of the first-born girls of the fictional Marchmont family through 500 years from Tudor England to the present day.

Matilda keeps a secret diary and hides it away in her travailing trunk which is then passed down to each first born girl in each generation of Marchmont women.

The rest of the historical line includes the following characters: Elinor, Your Elizabethan Girl, whose story is set in London at the end of Elizabeth I of England's reign.

The company also offers a series of young adult novels featuring the Matilda, Amelia, and Clementine dolls, authored by Sandra Goldbacher.