[3] Before the premiere, 16 celebrities compete in a public vote for the first 10 spots (5 men and 5 women) in the Mansion.

The 6 who receive the fewest votes move into the Villa to compete with another 64 candidates (including both celebrities and civilians) for the remaining 10 spots, bringing the total number of contestants up to 20.

The last 20 to survive in the Villa compete in the final challenge, in which the public decides whether the winner secures a place in the next stage of the game.

[4][5][6] On May 7, 2023, 5 celebrities were announced in advance: Nathan Camargo, Hulk Magrelo, Blade, Fernanda Medrado and Natália Deodato.

[12] The Safety winner is exempt from nominations, however, they must replace themselves with another contestant of their choice in order to determine that week's set of nominees who would face the public vote.