Austin wrestles with the idea of telling her he caused the death, but is faced with bigger battles once at the farm.

The network dispatched 20 cowboys each day from June 30 through July 2 in various places, including Times Square and Rockefeller Plaza in New York City, and Venice Beach and the Santa Monica Pier in Los Angeles.

Over the three days, the cowboys engaged onlookers in showdowns and deputized locals with sheriff's badges featuring tune-in information for the film.

Flypostings in the form of Old west-style wanted posters featuring an ink-block likeness of Luke Perry’s character, Matt Austin, and the phrase, "a sheriff with nothing to lose" were also put up around the cities.

[2] When A Gunfighter's Pledge premiered on Hallmark Channel, it scored a 2.3 household rating with over 1.9 million homes.