It was written and directed by Christopher Browne and stars PBA Tour players Pete Weber, Walter Ray Williams Jr., Chris Barnes, and Wayne Webb.

[1][2] The documentary takes place in the 2002–03 PBA Tour season, and follows four professional ten-pin bowlers who are at various stages of their careers.

[3] The Professional Bowlers Association had been recently purchased by a trio of Microsoft programmers, who then hired Steve Miller, a Nike marketing guru, to revitalize the sport.

He twice won what was (at the time) the biggest prize check in the history of televised bowling ($200,000) by winning the Motel 6 Roll to Riches events in 2005 and 2006.

In September, 2006, Walter Ray Williams Jr. surpassed Earl Anthony for first place on the PBA's All-Time titles list with his win over Pete Weber in the Dydo Japan Cup.