[10] In early 2011, AVFM created the website Register-Her, a wiki page that initially listed the names, addresses, and other personal information of women convicted of murdering or raping men.

[16][17] AVFM's White Ribbon site argued that women's shelters were "hotbeds of gender hatred" and that "corrupt academics" had conspired to conceal violence against men.

[18] AVFM individuals helped set up the first International Conference on Men's Issues, held in June 2014 in Detroit, Michigan,[19] a city chosen, Elam said, because it represents "masculinity".

J4MB leader Buchanan had initially said he still intended for the conference to go ahead at St Andrew's as he felt he had "a perfectly good and legally binding contract".

[22] AVFM was included in a list of 12 websites in the spring 2012 issue ("The Year in Hate and Extremism") of the Southern Poverty Law Center's (SPLC) Intelligence Report in a section called "Misogyny: The Sites".

[23] The report credited some sites as making an attempt at civility and trying "to back their arguments with facts" but condemned almost all of them for being "thick with misogynistic attacks that can be astounding for the guttural hatred they express" and ultimately described them as "women-hating".

"[24] Later that year, the SPLC published a statement about the reactions to their report, saying it "provoked a tremendous response among men's rights activists (MRAs) and their sympathizers", and that "[i]t should be mentioned that the SPLC did not label MRAs as members of a hate movement; nor did our article claim that the grievances they air on their websites – false rape accusations, ruinous divorce settlements and the like – are all without merit.

[14] AVFM's rhetoric has been described as misogynistic and hateful by feminist commentators such as Leah McLaren,[26] Jaclyn Friedman,[27] Jill Filipovic,[16] Brad Casey,[28] Clementine Ford,[29] and Mark Potok of the SPLC.

[30] Time has reported on SPLC's "misogynist" description of the group as well as on the movement's official disavowing the concept of misogyny, with Elam cited as stating that being controversial was a way of drawing attention.