He rose to popularity in 2020 through his YouTube and Instagram live streams discussing modern society, gender issues, and relationships.

He attended Millwood High School[7] and studied chemical engineering at the University of Oklahoma, but was not able to graduate due to having Hodgkin lymphoma at age 21.

[8] Samuels gained traction in mainstream hip-hop culture, interviewing Nicki Minaj and T.I., while also making guest appearances on No Jumper, Joe Budden TV and VladTV.

[10] In February 2022, Samuels appeared in a music video in which he acted as a therapist and dating coach for rapper Future on the single "Worst Day".

He then evaluated women based on age, dress size, height and weight according to their perceived "sexual market place value".

[8][9][11] Some critics alleged that he had scammed fragrance houses, such as Bloomingdale's and other high-end stores in Atlanta,[20] as well as stealing ideas and content from other YouTubers.