Aadi discount)[1] is a sale in Tamil Nadu that happens from mid-July to mid-August.
[2][3][4][5][6] The sale causes high amount of crowds especially in clothing stores.
[7][8][9] To sale was introduced to attract customers during the Tamil month of Aadi, which is known to be an inauspicious time.
[2] Aadi Thallupadi brings significant crowd to T. Nagar in Chennai, which is a hub for many stores.
[2][13] The sale happens in several places in Tamil Nadu including Madurai,[14] Trichy, Coimbatore, etc.