Aamulehti's content includes regular features and supplements like "Moro" for Tampere's culture, "Valo" for entertainment, and "Asiat" and "Ihmiset" for Sunday readers.

Circulation-wise, Aamulehti's growth was notable, peaking in 2008 when it consistently ranked among Finland's top newspapers.

The online version also attracts significant traffic, making it one of the most visited websites in the country by 2010.

[14] Since 2006 Aamulehti has published four weekly supplements — Moro (meaning "Hi", in the dialect of the Tampere region, and devoted to the culture of Tampere), on Thursdays; the entertainment-centred Valo ("Light"), published on Fridays; Asiat ("Matters"), on Sundays; and Ihmiset ("People"), also on Sundays.

[15] Peaking in 2008, Aamulehti grew steadily, regularly reporting the third-highest newspaper circulation numbers in Finland.

[25] In 2010, with 262,947 weekly visitors, the online version of Aamulehti was the twenty-third most visited website in Finland.

The stories were deleted after Kuusela admitted in his memoir that he had made up parts of his writings over the years.