Abd Traore is a Guinean[4] entertainment entrepreneur and television executive who is founder and CEO of WatsUp TV, WatsUp Magazine,[5] 369 Live and Shob Group.

[citation needed] In 2010 he moved to Ghana, where he studied graphic and web design at IPMC.

[9] In March 2018, he launched his first entertainment music magazine named WatsUp Magazine, which was covered by Afrobeat highlife Ghanaian artist Bisa Kdei.

[10] In 2017, Busy JUMP[11] referred to him as a rising media entrepreneur, and he was also nominated for the prestigious Africa Youth Awards in the Media Personality of the year category.

WatsUp TV has also consistently being nominated in the Ghana Startup Awards organised by The African Network of Entrepreneur and Jack Daniel's Ghana Nightlife Awards.