[12][6] The acquisition allowed Aberdeen to enhance its intent data offerings by being able to provide specific company locations and target contact titles.

[14] Aberdeen’s method combines online interactions (topic, keywords, PageURL, and Opt-in) with targeting data (company, location, contacts), and first-party visitor intelligence and win/loss history.

[15] Aberdeen has databases of opt-in users who have explicitly said that they are looking for certain technology and want to purchase in a specific time-frame.

[16] On blind tests run by clients, Aberdeen’s models achieved 91% accuracy in predicting purchase intent.

[citation needed] Another study focused on successful onboarding practices, and revealed that employees who attend a structured orientation program are more productive and engaged at work.