Intent marketing is about marketing a product or a service based on consumers' intent to adopt, purchase or consume that particular service which the subscriber may have explicitly or implicitly conveyed.
Consumer's intent for consuming a product or service may either be predicted based on behavioral data or captured explicitly when the subscriber tries to purchase a product and the transaction has been aborted for some reason.
[2] Most marketers are familiar with Search Marketing (both Search engine marketing and search engine optimization) as an intent data source, but there are other important sources, including:[3] In essence, intent data is the digital footprints left behind when a user uses a particular keyword on a search engine, visit a website, downloads a whitepaper, engages with your website, interacts on social platforms and so on.
In prepaid majority telecom markets, mobile subscribers try to purchase or subscribe to various services using their mobile handsets as the medium and use their prepaid balance to pay for it.
In this case, the mobile telecom subscriber's intention is taken explicitly from the failed transactions and used to market the product or service when the timing is right.