[2][3] It aired from Monday to Saturday initially during prime time and later shifted to afternoons.

[4] It premiered on 22 December 2008 and is the longest running Telugu television soap opera.

He stays with the family for twelve years during which Mastaru's daughter Rekha starts to love him.

Urged by his mother and Mastaru he also marries Rekha to fulfill her last wish due to her critical status.

How Vinay reacts to this and what decision he takes and how he deals with his wife Swathi in this regard forms the crux of the story.